Similar Search Results

The technopocene : technology's transformation of people, products and brands

Berthon, Pierre R. (ed.); Pitt, Leyland F. (ed.) - 2016

Persistent link: https://www.econbiz.de/10011606992

Brands, truthiness and post-fact : managing brands in a post-rational world

Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 218-227

Persistent link: https://www.econbiz.de/10011883845

Brand worlds : from articulation to integration

Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011), pp. 182-194

Persistent link: https://www.econbiz.de/10009126979

Online communication of brand personality : a study of MBA programs of top business schools

Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10003898054

The virtuous brand : the perils and promises of brand virtue signaling

Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36

Persistent link: https://www.econbiz.de/10013534386

How employees engage with B2B brands on social media : word choice and verbal tone

Pitt, Christine S.; Plangger, Kirk A.; Botha, Elsamari; … - In: Industrial marketing management : the international … 81 (2019), pp. 130-137

Persistent link: https://www.econbiz.de/10012107701

Assessing brand equity in the luxury wine market by exploiting tastemaker scores

Blair, Amanda J.; Atanasova, Christina; Pitt, Leyland F.; … - In: The journal of product & brand management 26 (2017) 5, pp. 447-452

Persistent link: https://www.econbiz.de/10011778291

Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities

Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383

Persistent link: https://www.econbiz.de/10011814583

Brands and Brand Management under Threat in an Age of Fake News

Plangger, Kirk - 2020

Cover -- Guest editorial -- True, fake and alternative: a topology of news and its implications for brands -- The truth (as I see it): philosophical considerations influencing a typology of fake news -- Brand management in the era of fake news: narrative response as a strategy to insulate brand...

Persistent link: https://www.econbiz.de/10013042866

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis

Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275

Persistent link: https://www.econbiz.de/10012285184