Narrow search
Showing 1 - 8 of 8
Cover Image
Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10011965775
Cover Image
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Cover Image
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Cover Image
The nation brand molecule
Rojas-Méndez, José - In: The journal of product & brand management 22 (2013) 7, pp. 462-472
Persistent link: https://www.econbiz.de/10010225101
Cover Image
The US brand personality : a Sino perspective
Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Cover Image
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Cover Image
Measuring and positioning nation brands : a comparative brand personality approach
Rojas-Méndez, José I.; Papadopulos, Nicolas; Murphy, … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10009741994
Cover Image
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902