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Brand image
Consumer behaviour
14
Konsumentenverhalten
13
Brand management
8
Markenführung
8
Markenimage
8
Designation of origin
6
Herkunftsbezeichnung
6
Chile
4
Consumer attitudes
4
Brand
3
China
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Weinbau
3
Wine industry
3
Australia
2
Australien
2
Canada
2
Charity
2
Country identity and image
2
Cross-cultural research
2
Cultural identity
2
Demographics
2
Fundraising
2
Kanada
2
Kulturelle Identität
2
Measurement
2
Messung
2
Nation brand dimensions and facets
2
Nation brand molecule
2
National culture
2
Nationalkultur
2
Personality trait
2
Persönlichkeitsmerkmal
2
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English
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Rojas-Méndez, José
4
Rojas-Méndez, José I.
4
Murphy, Steven A.
3
Papadopoulos, Nicolas G.
3
Rod, Michel
2
Davies, Gary
1
El Banna, Alia
1
Hine, Michael J.
1
Khoshnevis, Mozhde
1
Papadopulos, Nicolas
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Journal of business research : JBR
2
The journal of product & brand management
2
Corporate reputation review : an international journal
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
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ECONIS (ZBW)
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1
Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José
;
Hine, Michael J.
;
Rod, Michel
- In:
Journal of international food & agribusiness marketing …
30
(
2018
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10011965775
Saved in:
2
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
3
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
4
The nation brand molecule
Rojas-Méndez, José
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 462-472
Persistent link: https://www.econbiz.de/10010225101
Saved in:
5
The US brand personality : a Sino perspective
Rojas-Méndez, José I.
;
Murphy, Steven A.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Saved in:
6
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas G.
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Saved in:
7
Measuring and positioning nation brands : a comparative brand personality approach
Rojas-Méndez, José I.
;
Papadopulos, Nicolas
;
Murphy, …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10009741994
Saved in:
8
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
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