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Brand image
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5,930
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19
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Melewar, T. C.
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Sarkar, Abhigyan
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Sreejesh, S.
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Ekinci, Yuksel
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Khamitov, Mansur
13
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Veloutsou, Cleopatra
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Johnson, Lester W.
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Pelsmacker, Patrick de
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Journal of business research : JBR
374
The journal of product & brand management
245
Journal of retailing and consumer services
224
The journal of brand management : an international journal
221
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
76
Journal of marketing communications
73
Journal of international consumer marketing
72
International journal of hospitality management
64
The journal of consumer marketing
59
International marketing review
55
Journal of strategic marketing
55
Marketing intelligence & planning
55
Journal of global marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
Cogent business & management
48
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of travel and tourism marketing
45
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : MM
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
33
Qualitative market research : an international journal
32
Tourism management : research, policies, practice
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
6,738
RePEc
1
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1
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1
Changing
perception
of consumers towards Nepalese insurance products
Rawat, Ramesh
- In:
Nepalese journal of economics : a publication of …
3
(
2019
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10013204453
Saved in:
2
Brand identity and online self-customisation usefulness
perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
3
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
4
Brand communities : influencing organisations' identities and their
perception
of the business environment
Lipinski, John
;
Walsh, Michael F.
;
Crothers, Laura M.
- In:
International journal of business environment : IJBE
4
(
2011
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10009507697
Saved in:
5
Persönlichkeitsübereinstimmungen zwischen Marke und Konsument : Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven
Liberatore, Ariane
;
Tscheulin, Dieter K.
- In:
Journal of business economics : JBE
81
(
2011
)
5
,
pp. 587-618
Persistent link: https://www.econbiz.de/10009151746
Saved in:
6
Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
7
Destination brand personality self-congruity and crime perceptions : effects on travel intentions
Cruz-Milán, Olivier
;
Castillo-Ortiz, Ismael
- In:
Journal of destination marketing & management
28
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014365740
Saved in:
8
Impact of computer-generated images on LODGSCAPE perceptions and visit intentions
Bogicevic, Vanja
;
Bujisic, Milos
;
Choi, Hyeyoon
;
Smith, …
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 416-442
Persistent link: https://www.econbiz.de/10011707127
Saved in:
9
Impact of students' experiences on brand image
perception
: the case of Vietnamese higher education
Vo Thi Ngoc Thuy
;
Hoang Doan Phuong Thao
- In:
International review on public and non-profit marketing
14
(
2017
)
2
,
pp. 217-251
Persistent link: https://www.econbiz.de/10011916386
Saved in:
10
Relation between brand equity and purchase intention in hotel industry
Bian, Jing
;
Liu, Chunhui
- In:
International journal of services and standards
7
(
2011
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10009245088
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