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~subject:"Brand image"
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Brand image
Tourismus
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Leuphana Universität Lüneburg
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Springer International Publishing
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Journal of business research : JBR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of product & brand management
49
Journal of retailing and consumer services
46
The journal of brand management : an international journal
43
International journal of internet marketing and advertising : IJIMA
39
Tourism management perspectives : TMP
39
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of destination marketing & management
27
Journal of vacation marketing
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Cogent business & management
22
Journal of promotion management : innovations in planning and applied research
20
Journal of vacation marketing : an international journal
19
Journal of marketing communications
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing intelligence & planning
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Asia Pacific journal of marketing and logistics
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of hospitality and tourism insights
15
International journal of advertising : the review of marketing communications
14
International journal of leisure and tourism marketing : IJLTM
14
Journal of hospitality marketing & management
14
Tourism review
13
Journal of promotion management : JPM
12
Psychology & marketing
12
Tourism and hospitality research : THR
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Journal of internet commerce
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International journal of advertising : the quarterly review of marketing communications
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International journal of technology marketing : IJTMkt
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Tourism review : the official journal of the AIEST
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European journal of marketing : EJM
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International journal of hospitality management
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Journal of advertising research
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ECONIS (ZBW)
2,012
Other ZBW resources
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1
Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
International journal of quality and service sciences
7
(
2015
)
4
,
pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
Saved in:
2
Profanity in viral
tourism
marketing : a conceptual model of destination image reinforcement
Fjelldal, Ida Kristine
;
Kralj, Anna
;
Moyle, Brent
- In:
Journal of vacation marketing
28
(
2022
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10012872443
Saved in:
3
Social media constraints and destination images : the potential of barrier-free internet access for foreign tourists in an internet-restricted destination
Fu, Yi
;
Timothy, Dallen J.
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502568
Saved in:
4
The
tourism
effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
5
Wine
tourism
destination image on the web : a comparison between conveyed and perceived communication drivers
Fait, Monica
;
Scorrano, Paola
;
Cavallo, Federica
;
Iaia, Lea
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
Saved in:
6
Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven
;
Gentle, Jane
;
Kelly, Louise
;
Beatson, Amanda
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
Saved in:
7
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
8
Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists : application of S-O-R model
Baber, Ruturaj
;
Baber, Prerana
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2298-2316
Persistent link: https://www.econbiz.de/10014446370
Saved in:
9
Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Stojanovic, Igor
;
Andreu, Luisa
;
Curras-Perez, Rafael
- In:
European journal of management and business economics : …
27
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011823878
Saved in:
10
Perceived
tourism
authenticity on social media : the consistency of ethnic destination endorsers
Hua, Hai-Yan
;
Li, Wei
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014554168
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