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Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
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Impact of place brand names on destination image
Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011846557
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Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla; Sjöblom, Paula; Kantola, Satu-Paivi - In: The journal of product & brand management 24 (2015) 3, pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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Success in place branding: the case of the Tourism Victoria Jigsaw Campaign
Rinaldi, Chiara; Beeton, Sue - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 622-638
Persistent link: https://www.econbiz.de/10011386939
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Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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Marketing countries, places, and place-associated brands : identity and image
Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636