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Brand image
China
126,069
Consumer behaviour
82,082
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Electronic Commerce
23,077
E-commerce
20,696
Theorie
15,518
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11,827
Online-Handel
11,097
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11,052
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10,991
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10,945
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10,764
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10,010
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9,977
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9,968
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9,650
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7,671
India
7,566
Wirtschaftswachstum
7,377
Indien
7,340
Lernen
7,275
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7,168
Internet
7,146
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7,042
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6,984
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6,736
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27
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21
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20
Usman, Osly
20
Guzman, Francisco
19
Bang, Nguyen
18
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
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14
Fetscherin, Marc
14
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14
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Sreejesh, S.
14
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13
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11
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11
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11
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11
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10
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10
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Julius-Maximilians-Universität Würzburg
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
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1
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1
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1
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1
World Advertising Research Center <Henley-on-Thames>
1
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1
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Journal of business research : JBR
382
The journal of product & brand management
249
The journal of brand management : an international journal
225
Journal of retailing and consumer services
224
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
76
Journal of marketing communications
75
Journal of international consumer marketing
73
International journal of hospitality management
62
The journal of consumer marketing
60
Marketing intelligence & planning
56
Journal of global marketing
55
International marketing review
53
Journal of strategic marketing
53
Cogent business & management
51
Journal of travel and tourism marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
49
Journal of marketing
48
International journal of consumer studies
47
Journal of fashion marketing and management
46
Journal of promotion management : innovations in planning and applied research
45
International journal of internet marketing and advertising : IJIMA
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Tourism management : research, policies, practice
40
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of marketing management : MM
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
The IUP journal of brand management : IJBRM
35
European journal of marketing
33
Journal of international marketing
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
7,004
Other ZBW resources
76
RePEc
1
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1
Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
Saved in:
2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
4
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
5
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
6
Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra
;
Ishak, Asmai
-
2022
Persistent link: https://www.econbiz.de/10012887806
Saved in:
7
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
8
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
9
OBIM : a computational model to estimate brand image from online consumer review
Mitra, Satanik
;
Jenamani, Mamata
- In:
Journal of business research : JBR
114
(
2020
),
pp. 213-226
Persistent link: https://www.econbiz.de/10012257483
Saved in:
10
Online reviews and purchase intention : a cosmopolitanism perspective
Lobel Trong Thuy Tran
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296732
Saved in:
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