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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng; Unnava, Hanumantha Rao - In: Journal of marketing theory and practice 24 (2016) 4, pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
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The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust
Gil, Mathew Thomas; Jacob, Jayanth - In: International journal of business innovation and research 15 (2018) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011954644
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Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri; Sucherly, Sucherly; Siringoringo, Hotniar - In: Marketing intelligence & planning 32 (2014) 5, pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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Understanding brand equity for successful brand extension
Pitta, Dennis A.; Prevel Katsanis, Lea - In: Journal of Consumer Marketing 12 (1995) 4, pp. 51-64
The turbulent 1990s typified by increased product development and marketing costs as well as increasing international competition, focussed marketing managers on cost‐saving tactics to increase competitiveness. One of the most important effects was to make brand extensions more compelling and...
Persistent link: https://www.econbiz.de/10014849127
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Intention to choose Halal products : the role of religiosity
Mukhtar, Arshia; Butt, Muhammad Mohsin - In: Journal of Islamic marketing : JIMA 3 (2012) 2, pp. 108-120
Persistent link: https://www.econbiz.de/10009575256
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Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
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Constraints and drivers of growth in the ethical fashion sector : the case of France
Achabou, Mohamed Akli; Dekhili, Sihem - In: Sustainable fashion supply chain management : from …, (pp. 167-181). 2015
Persistent link: https://www.econbiz.de/10010518687
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Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.; Das, Neel - In: Journal of marketing theory and practice 21 (2013) 1, pp. 103-112
Persistent link: https://www.econbiz.de/10009729463