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~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Brand management
Consumer behaviour
Markenführung
USA
Konsumentenverhalten
54,580
Relationship marketing
7,457
Beziehungsmarketing
7,418
Brand image
6,251
Markenimage
6,181
Markenartikel
6,158
Brand
5,755
Customer satisfaction
4,968
Kundenzufriedenheit
4,802
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4,492
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4,484
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4,389
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4,386
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4,117
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4,116
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3,988
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3,978
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3,865
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3,865
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3,846
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3,815
Jugendliche
3,771
Retail trade
3,329
Einzelhandel
3,286
Werbewirkung
3,011
Advertising effects
3,010
E-commerce
2,747
Emotion
2,735
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2,728
Advertising
2,494
Viral marketing
2,369
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2,369
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2,367
Werbung
2,335
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2,131
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2,104
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Han, Heesup
116
Mattila, Anna S.
105
Phau, Ian
94
Gierl, Heribert
79
Khare, Arpita
78
Lusk, Jayson L.
75
Belk, Russell W.
71
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
65
Herrmann, Andreas
64
Nayga, Rodolfo M.
64
Grewal, Dhruv
63
Laroche, Michel
61
Septianto, Felix
61
Jang, Soocheong
59
Bagozzi, Richard P.
57
Paul, Justin
54
Walsh, Gianfranco
52
Ko, Eunju
51
Pelsmacker, Patrick de
50
Diamantopoulos, Adamantios
49
Foxall, Gordon R.
49
Hollebeek, Linda D.
49
Goldsmith, Ronald E.
48
Bruwer, Johan
47
Sharma, Piyush
47
Kim, Jungkeun
45
Wiedmann, Klaus-Peter
45
Dennis, Charles
44
Thaichon, Park
43
Rajagopal
42
Das, Gopal
41
Bang, Nguyen
40
Ko, Yong Jae
40
Moschis, George P.
40
Rahman, Zillur
40
Vrontis, Demetris
40
Wong, IpKin Anthony
40
Grunert, Klaus G.
39
Kim, Seongseop
38
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COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
INFER, International Network for Economic Research
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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All
Journal of business research : JBR
2,010
Journal of retailing and consumer services
1,942
International journal of consumer studies
758
International journal of hospitality management
729
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The journal of brand management : an international journal
428
The journal of product & brand management
416
Asia Pacific journal of marketing and logistics
393
European Journal of Marketing
365
Journal of Consumer Marketing
364
European journal of marketing : EJM
362
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
340
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
321
Journal of travel and tourism marketing
317
Journal of fashion marketing and management
313
Journal of marketing management : MM
310
Journal of retailing
306
Journal of marketing
305
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
301
Cogent business & management
300
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
296
Tourism management : research, policies, practice
296
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
Journal of consumer behaviour : an international research review
274
Journal of the Academy of Marketing Science
272
International journal of contemporary hospitality management
263
Technological forecasting & social change : an international journal
263
Journal of business ethics : JOBE
260
International Journal of Retail & Distribution Management
259
The journal of services marketing
258
Journal of economic psychology : research in economic psychology and behavioral economics
252
Marketing intelligence & planning
248
Journal of hospitality marketing & management
247
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ECONIS (ZBW)
56,508
Other ZBW resources
2,917
RePEc
112
BASE
20
EconStor
15
OLC EcoSci
10
Showing
1
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date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
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