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~subject:"Brand management"
~subject:"Jugendliche"
~subject:"Theorie"
~subject:"Werbung"
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Brand management
Jugendliche
Theorie
Werbung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theory
9,665
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
E-commerce
3,474
Advertising
3,259
Emotion
3,218
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2,968
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67
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Grossman, Michael
71
Sutter, Matthias
58
Chaloupka, Frank J.
48
Phau, Ian
46
Tekin, Erdal
46
Sabia, Joseph J.
44
Salvanes, Kjell G.
42
Keller, Kevin Lane
40
Cobb-Clark, Deborah A.
39
Levine, Phillip B.
39
Kaestner, Robert
38
Bauer, Hans H.
37
Huber, Frank
37
Melewar, T. C.
37
Sattler, Henrik
36
Loureiro, Sandra Maria Correia
35
Gierl, Heribert
34
Anderson, D. Mark
33
Markowitz, Sara
33
Burmann, Christoph
32
Chan, Kara
31
Devereux, Paul J.
31
Ko, Eunju
30
Septianto, Felix
30
Anderson, Simon P.
29
Gruber, Jonathan
29
Mullainathan, Sendhil
29
Rees, Daniel I.
29
Dave, Dhaval
28
Esch, Franz-Rudolf
28
Han, Heesup
28
Baird, Sarah
27
Baumgarth, Carsten
27
Hruschka, Harald
27
Pelsmacker, Patrick de
27
Zinman, Jonathan
27
Inderst, Roman
26
Karlan, Dean
26
Swoboda, Bernhard
26
Black, Sandra E.
25
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National Bureau of Economic Research
355
OECD
56
Springer Fachmedien Wiesbaden
38
World Bank
33
World Bank Group
21
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
13
American Marketing Association
12
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
Europäische Kommission
11
European Centre for the Development of Vocational Training
10
European University Institute / Department of Economics
9
INSEAD
9
Nordic Council of Ministers
9
Weltbank
9
Axel-Springer-Verlag
8
Bertelsmann Stiftung
8
Forschungsinstitut zur Zukunft der Arbeit
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Information Resources Management Association
8
NetLibrary, Inc
8
UNICEF
8
Vereinte Nationen / Department of Economic and Social Affairs
8
Europäische Kommission / Generaldirektion Bildung und Kultur
7
SOEP-IS Group
7
Ungarn / Központi Statisztikai Hivatal
7
Vereinte Nationen / Population Fund
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European Foundation for the Improvement of Living and Working Conditions
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Gesellschaft zur Erforschung des Markenwesens
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Bundesinstitut für Berufsbildung
5
Edward Elgar Publishing
5
Europäische Kommission / Gemeinsame Forschungsstelle
5
IGI Global
5
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5
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
5
Verlag Dr. Kovač
5
Deutschland / Bundesministerium für Bildung und Forschung
4
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management
4
Europäische Kommission / Statistisches Amt
4
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Journal of business research : JBR
620
Journal of retailing and consumer services
361
The journal of brand management : an international journal
360
NBER working paper series
352
The journal of product & brand management
325
NBER Working Paper
306
Working paper / National Bureau of Economic Research, Inc.
302
Discussion paper series / IZA
292
IZA Discussion Paper
209
Young consumers : insight and ideas for responsible marketers
184
Journal of marketing communications
164
Psychology & marketing
160
International journal of advertising : the review of marketing communications
155
European journal of marketing : EJM
132
SpringerLink / Bücher
128
International journal of consumer studies
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Asia Pacific journal of marketing and logistics
109
Discussion paper / Centre for Economic Policy Research
104
Management science : journal of the Institute for Operations Research and the Management Sciences
103
International journal of hospitality management
97
Journal of promotion management : innovations in planning and applied research
97
Journal of advertising research
96
International journal of advertising : the quarterly review of marketing communications
93
Journal of fashion marketing and management
93
Journal of international consumer marketing
92
Journal of promotion management : JPM
92
Marketing letters : a journal of research in marketing
91
CESifo working papers
88
Marketing intelligence & planning
88
Journal of economic behavior & organization : JEBO
87
Journal of health economics
85
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
83
Journal of marketing management : MM
83
Working paper
82
IZA Discussion Papers
81
Journal of marketing research : JMR
80
Journal of strategic marketing
79
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ECONIS (ZBW)
29,606
EconStor
381
USB Cologne (EcoSocSci)
102
RePEc
87
Other ZBW resources
47
OLC EcoSci
6
ArchiDok
5
BASE
2
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Showing
1
-
10
of
30,236
Sort
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date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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