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~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~subject:"Youth"
~type:"article"
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Brand management
Markenführung
USA
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Consumer behaviour
57,555
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54,580
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7,457
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7,418
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Han, Heesup
39
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36
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32
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29
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28
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26
Ko, Eunju
26
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23
Bang, Nguyen
21
Hollebeek, Linda D.
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
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19
Lusk, Jayson L.
19
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Rahman, Zillur
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Veloutsou, Cleopatra
18
Goldsmith, Ronald E.
17
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17
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Ko, Yong Jae
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Romaniuk, Jenni
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Valette-Florence, Pierre
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Arli, Denni
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Baird, Sarah
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Christodoulides, George
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Dawes, John
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Kemp, Elyria
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International Geographical Union / Commission on Population Geography
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Movimentos <Körperschaft>
1
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Journal of business research : JBR
544
The journal of brand management : an international journal
352
Journal of retailing and consumer services
351
The journal of product & brand management
317
Psychology & marketing
179
Young consumers : insight and ideas for responsible marketers
179
Journal of consumer research : JCR ; an interdisciplinary bimonthly
169
Journal of fashion marketing and management
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International journal of consumer studies
132
International journal of hospitality management
131
European journal of marketing : EJM
112
Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
100
The journal of consumer marketing
100
Journal of marketing communications
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Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of health economics
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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Journal of marketing management : MM
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Journal of vocational behavior
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Journal of strategic marketing
74
International journal of advertising : the review of marketing communications
66
Journal of promotion management : JPM
65
Marketing letters : a journal of research in marketing
65
International journal of internet marketing and advertising : IJIMA
62
Journal of promotion management : innovations in planning and applied research
62
International journal of sport management and marketing : IJSMM
61
Journal of global marketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of travel and tourism marketing
58
Journal of advertising research
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
The American economic review
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Cogent business & management
56
Journal of career development
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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EconStor
15
OLC EcoSci
10
BASE
4
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date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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