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~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Markenführung
USA
Consumer behaviour
49,287
Konsumentenverhalten
49,284
Relationship marketing
6,926
Beziehungsmarketing
6,925
Brand image
5,811
Markenimage
5,811
Brand
4,703
Customer satisfaction
4,672
Kundenzufriedenheit
4,671
Markenartikel
4,611
Online retailing
4,081
Online-Handel
4,081
Theory
3,835
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3,829
Social Web
3,803
Social web
3,803
Dienstleistungsqualität
3,707
Service quality
3,707
Internet marketing
3,631
Online-Marketing
3,629
United States
3,623
Youth
3,292
Jugendliche
3,255
Einzelhandel
3,045
Retail trade
3,045
Advertising effects
2,846
Werbewirkung
2,846
Emotion
2,602
E-commerce
2,520
Electronic Commerce
2,507
Experiment
2,294
Viral marketing
2,281
Virales Marketing
2,281
Advertising
2,236
Werbung
2,203
Confidence
1,985
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1,982
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Aufsatz in Zeitschrift
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10,219
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968
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968
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98
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research-article
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10,131
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75
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9
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Han, Heesup
35
Loureiro, Sandra Maria Correia
29
Phau, Ian
29
Melewar, T. C.
26
Ko, Eunju
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Jang, Soocheong
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Keller, Kevin Lane
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Fetscherin, Marc
15
Ko, Yong Jae
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Christodoulides, George
13
Dens, Nathalie
13
Fitzsimons, Gavan J.
13
Kemp, Elyria
13
Romaniuk, Jenni
13
Sreejesh, S.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Casidy, Riza
12
Foroudi, Pantea
12
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Journal of business research : JBR
510
The journal of brand management : an international journal
351
Journal of retailing and consumer services
335
The journal of product & brand management
317
Journal of consumer research : JCR ; an interdisciplinary bimonthly
165
Psychology & marketing
160
International journal of hospitality management
130
Journal of fashion marketing and management
120
European journal of marketing : EJM
106
Asia Pacific journal of marketing and logistics
100
Journal of international consumer marketing
89
International journal of consumer studies
87
Journal of marketing communications
86
The journal of consumer marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of marketing
81
Marketing intelligence & planning
77
Journal of the Academy of Marketing Science
76
Journal of strategic marketing
70
International journal of retail & distribution management
68
Journal of marketing management : MM
65
Marketing letters : a journal of research in marketing
64
Journal of promotion management : JPM
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
International journal of advertising : the review of marketing communications
59
Journal of global marketing
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
International marketing review
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
Journal of advertising research
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of advertising : the quarterly review of marketing communications
50
Cogent business & management
49
American journal of agricultural economics
48
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of travel and tourism marketing
48
The American economic review
48
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ECONIS (ZBW)
10,219
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1
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10,219
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
3
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
4
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
5
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
6
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
7
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
8
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
10
Impacts of country images on luxury
fashion
brand
: facilitating with the
brand
resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
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