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Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials

Mayasari, Iin; Haryanto, Handrix Chris; Hutagaol, … - In: Journal of Indonesian economy & business 38 (2023) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10014288345

Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10014530026

An expansion of the brand and message framing effects on smart health-care clothing

Woo, Hongjoo; Kim, Sanghee - In: The journal of product & brand management 31 (2022) 4, pp. 622-636

Persistent link: https://www.econbiz.de/10013393666

Self-expressiveness and hedonic brand affect brand love through brand jealousy

Siddique, Sehrash; Rajput, Amer - In: Future Business Journal 8 (2022), pp. 1-13

PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience … indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy …This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love …

Persistent link: https://www.econbiz.de/10013380388

Purchase intention of fashion brand retailers : a journey through consumer engagement and happiness

Gutiérrez-Rodríguez, Pablo; Cuesta-Valiño, Pedro; … - In: Management decision 62 (2024) 2, pp. 381-402

Persistent link: https://www.econbiz.de/10014637149

How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption

Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10003890723

Romanian young adults' attitudes regarding luxury fashion brands : a behavioral identity perspective

Puiu, Andreea-Ionela - In: International journal of applied behavioral economics : … 10 (2021) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012518160

Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study

Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754

Persistent link: https://www.econbiz.de/10011438544

Romanian brands awareness among young people : the case of common food products

Ţimiraş, Laura Cǎtǎlina - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 66-76

Persistent link: https://www.econbiz.de/10011802266

Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world

Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348

Persistent link: https://www.econbiz.de/10012060426