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~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"Theorie"
~subject:"Werbung"
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Brand management
Relationship marketing
Theorie
Werbung
Consumer behaviour
81,922
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79,443
Theory
9,665
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9,435
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9,217
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9,145
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8,994
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8,960
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8,103
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7,331
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7,312
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5,830
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5,624
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5,526
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5,472
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5,465
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4,904
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4,900
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4,600
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4,558
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4,548
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4,381
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4,379
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4,333
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4,328
Werbewirkung
3,772
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3,722
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3,583
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3,579
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3,532
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3,474
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3,259
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3,218
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Han, Heesup
54
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49
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45
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42
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40
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40
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38
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37
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36
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36
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36
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35
Ko, Eunju
34
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33
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33
Septianto, Felix
33
Verhoef, Peter C.
33
Kumar, V.
32
Swoboda, Bernhard
32
Usman, Osly
30
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29
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Pelsmacker, Patrick de
29
Baumgarth, Carsten
27
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27
Eisend, Martin
27
Hruschka, Harald
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Fournier, Susan
26
Inderst, Roman
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Sheth, Jagdish N.
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Bagozzi, Richard P.
25
De Chernatony, Leslie
25
Grewal, Dhruv
25
Mullainathan, Sendhil
25
Sarkar, Abhigyan
25
Janssen, Maarten C. W.
24
Japutra, Arnold
24
Khan, Imran
24
Kerschbamer, Rudolf
23
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National Bureau of Economic Research
114
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40
American Marketing Association
19
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9
NetLibrary, Inc
9
Axel-Springer-Verlag
8
Information Resources Management Association
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Gesellschaft zur Erforschung des Markenwesens
6
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6
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5
Haufe-Lexware GmbH & Co. KG
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IGI Global
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4
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Books on Demand GmbH <Norderstedt>
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Center for Economic Research <Tilburg>
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Nordic Council of Ministers
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Robert Schuman Centre for Advanced Studies
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2
De Gruyter Oldenbourg
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
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Journal of business research : JBR
831
Journal of retailing and consumer services
706
The journal of brand management : an international journal
372
The journal of product & brand management
335
International journal of hospitality management
220
Psychology & marketing
191
Journal of marketing communications
167
European journal of marketing : EJM
159
SpringerLink / Bücher
156
International journal of advertising : the review of marketing communications
155
Asia Pacific journal of marketing and logistics
144
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
Journal of the Academy of Marketing Science
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
The journal of services marketing
127
Journal of marketing
126
Management science : journal of the Institute for Operations Research and the Management Sciences
123
Journal of strategic marketing
122
Marketing intelligence & planning
116
Journal of retailing
113
NBER working paper series
113
Cogent business & management
111
Marketing letters : a journal of research in marketing
110
Working paper / National Bureau of Economic Research, Inc.
109
Journal of promotion management : innovations in planning and applied research
106
NBER Working Paper
100
International journal of internet marketing and advertising : IJIMA
99
International journal of consumer studies
96
Journal of advertising research
94
Journal of promotion management : JPM
94
International journal of advertising : the quarterly review of marketing communications
93
Journal of marketing management : MM
93
Industrial marketing management : the international journal for industrial and high-tech firms
90
Journal of international consumer marketing
90
Journal of marketing research : JMR
90
Journal of travel and tourism marketing
90
International journal of contemporary hospitality management
89
Journal of hospitality marketing & management
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
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ECONIS (ZBW)
27,920
EconStor
167
USB Cologne (EcoSocSci)
98
Other ZBW resources
90
BASE
3
RePEc
3
OLC EcoSci
1
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Showing
1
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10
of
28,282
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
3
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
4
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
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