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~subject:"Brand management"
~subject:"Theorie"
~subject:"Werbung"
~type_genre:"Case study"
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Brand management
Theorie
Werbung
Consumer behaviour
245
Konsumentenverhalten
245
Markenartikel
72
Brand
67
Markenführung
56
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54
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54
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39
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25
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24
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22
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22
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19
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18
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18
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18
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17
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17
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2,244
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2,021
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1,862
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1,328
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1,328
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1,133
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935
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286
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286
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280
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280
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187
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119
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114
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109
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Esch, Franz-Rudolf
3
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3
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3
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2
McCabe, Maryann
2
Melewar, T. C.
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Cases on branding strategies and product development : successes and pitfalls
6
Best practice der Markenführung
3
Anthropology and business
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contributions to management science
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Auto-Bild / wissen
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Edition Kulturwissenschaft
1
Entrepreneurship, growth and economic integration : a linkage
1
European journal of marketing : EJM
1
Gabler Research / Applied marketing science / Angewandte Marketingforschung
1
Gabler research
1
Game studies
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
Journal of economics, business and law
1
Journal of fashion marketing and management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of vacation marketing : an international journal
1
Lehrbuch
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
1
Marketing management : a cultural perspective
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Palgrave Pivot
1
Palgrave studies in practice: global fashion brand management
1
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1
Research series / Universiteit van Amsterdam
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
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ECONIS (ZBW)
80
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1
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
2
Consumers' activities for
brand
selection : in the case of jewelry accesory purchasing
Takeyasu, Kazuhiro
;
Ishio, Chie
- In:
Journal of economics, business and law
12
(
2009
),
pp. 1-24
Persistent link: https://www.econbiz.de/10003974180
Saved in:
3
Die strategische Bedeutung von Markenerlebniswelten im Kontext des Markenwerts und deren finanzwirtschaftliche Aspekte bei Unternehmen in der Automobilindustrie am Beispiel der BMW...
Auer, Daniel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420560
Saved in:
4
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2013
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Saved in:
5
Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
6
The evolution of a luxury
brand
: the case of Prada
Moore, Christopher M.
;
Doyle, Stephen A.
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 915-927
Persistent link: https://www.econbiz.de/10008759903
Saved in:
7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
8
The temporary store : a new marketing tool for
fashion
brands
Surchi, Micaela
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
Saved in:
9
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand
image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
10
Contemporary case studies on
fashion
production, marketing and operations
Chow, Pui-Sze
(
ed.
);
Chiu, Chun-Hung
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011775198
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