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Prozess- und Kundenorientierung : Analyse - Konzeption - Umsetzung
Schimanofsky, Werner - 1999
Persistent link: https://www.econbiz.de/10001408570
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Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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Secrets of the marketing masters : what the best marketers do, and why it works
Martin, Dick - 2009
Persistent link: https://www.econbiz.de/10003800504
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Brand Community Management : Offline- versus Online-Instrumente und deren Erfolgswirkungen
Stockburger-Sauer, Nicola E.; Toma, Boris; Kienzle, Kerstin - In: Social Media und Brand Community Marketing : …, (pp. 89-114). 2013
Persistent link: https://www.econbiz.de/10009700360
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Brand Community Marketing : Grundlagen, Erfolgsfaktoren und Anwendungsmöglichkeiten
Strübi, Silvio - 2012
Persistent link: https://www.econbiz.de/10009706558
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How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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Kunden-Engagement auf Marken-Fanpages : Chancen, Erfolgsfaktoren und Herausforderungen für das Kundenbeziehungsmanagement
Jahn, Benedikt - 2014
Persistent link: https://www.econbiz.de/10010378938