Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-movie industry and its roles...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
82,012
Konsumentenverhalten
79,532
Wettbewerb
40,391
Competition
36,255
Electronic Commerce
23,625
Theorie
21,538
Theory
21,079
E-commerce
21,009
Deutschland
10,669
Relationship marketing
10,170
Beziehungsmarketing
10,123
USA
9,399
United States
8,799
Germany
8,720
Online-Handel
8,646
Online retailing
8,627
Markenführung
7,712
Internet
6,782
Brand image
6,693
Markenimage
6,657
Social Web
6,052
Social web
6,050
Customer satisfaction
5,942
Online-Marketing
5,821
Internet marketing
5,800
Einzelhandel
5,783
Kundenzufriedenheit
5,752
Retail trade
5,593
competition
5,278
Service quality
5,139
Dienstleistungsqualität
5,098
Vertriebsweg
4,890
Distribution channel
4,886
Experiment
4,533
Markenartikel
4,470
Brand
4,454
Welt
4,454
World
4,384
Preismanagement
4,318
more ...
less ...
Online availability
All
Undetermined
4,175
Free
1,152
Type of publication
All
Article
6,465
Book / Working Paper
1,289
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,998
Aufsatz in Zeitschrift
5,998
Aufsatz im Buch
410
Book section
410
Hochschulschrift
165
Graue Literatur
137
Non-commercial literature
137
Thesis
117
Arbeitspapier
88
Working Paper
88
Collection of articles of several authors
65
Sammelwerk
65
Conference paper
64
Konferenzbeitrag
64
Reprint
53
Aufsatzsammlung
48
Case study
27
Fallstudie
27
Konferenzschrift
24
research-article
24
Conference proceedings
12
conceptual-paper
10
Handbook
8
Handbuch
8
Ratgeber
7
Guidebook
6
non-article
6
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Festschrift
4
Sammlung
4
review
4
review-article
4
Glossar enthalten
3
Glossary included
3
Lehrbuch
3
Systematic review
3
Übersichtsarbeit
3
Interview
2
more ...
less ...
Language
All
English
7,365
German
389
French
3
Polish
3
Russian
1
Author
All
Loureiro, Sandra Maria Correia
34
Phau, Ian
33
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Sarkar, Juhi Gahlot
18
Dawes, John
17
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Burmann, Christoph
16
Khan, Imran
15
Kunkel, Thilo
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Swoboda, Bernhard
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
Information Resources Management Association
7
National Bureau of Economic Research
4
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
more ...
less ...
Published in...
All
Journal of business research : JBR
416
The journal of product & brand management
285
The journal of brand management : an international journal
280
Journal of retailing and consumer services
256
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
80
International journal of hospitality management
77
Journal of marketing communications
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of strategic marketing
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
59
Journal of promotion management : innovations in planning and applied research
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
56
SpringerLink / Bücher
55
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing
52
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
49
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing
36
Journal of international marketing
36
Journal of retailing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Qualitative market research : an international journal
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
International journal of contemporary hospitality management
32
more ...
less ...
Source
All
ECONIS (ZBW)
7,707
Other ZBW resources
48
Showing
1
-
10
of
7,755
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
2
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
6
Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina
;
Schoutteet, Penelope
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
Saved in:
7
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
8
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
9
Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Kim, Changju
;
Kim, Woonho
;
Nakami, Shinya
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013366372
Saved in:
10
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
