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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach
Wu, Wann-Yih; Do, Thi-Yen; Nguyen Phuoc Thien; Anridho, … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 371-381
Persistent link: https://www.econbiz.de/10012670696
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The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.; Sparks, Johnny V.; Zimbres, Thais M. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend; Aljarah, Ahmad; Ababneh, Bashar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
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Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.; Cuneo, Andres; Silva, Monica; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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Effects of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - In: Journal of agricultural & food industrial organization 4 (2006) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10003558370