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~subject:"Brand management"
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The moderating effects of need...
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Brand management
Discounts
100
Consumer behaviour
85
Konsumentenverhalten
70
Cognition
65
Kognition
64
Need for cognition
40
discounts
39
need for cognition
34
Advertising effects
26
Werbewirkung
26
Theory
20
cognitive effort
20
Pricing strategy
19
Theorie
19
Brand image
18
Preismanagement
18
Markenimage
17
Experiment
16
Decision
14
Entscheidung
14
Markenführung
13
Pricing
13
Rabatt
13
Rebate
13
Sales promotion
12
Verkaufsförderung
12
Cognitive effort
11
Discounting
11
Diskontierung
11
Advertising
10
Internet marketing
10
Online-Marketing
10
Promotional methods
9
Retail trade
9
Emotion
8
Werbung
8
pricing
8
Börsenkurs
7
Need for Cognition
7
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Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Vashisht, Devika
2
Bainbridge, J.
1
Bergkvist, Lars
1
Chan, Fanny Fong Yee
1
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1
Das, Prasun
1
Dunn, Lea
1
Eisend, Martin
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of the Academy of Marketing Science
2
Strategic Direction
2
European journal of marketing
1
International journal of business excellence
1
Journal of Indian business research
1
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Journal of promotion management : JPM
1
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ECONIS (ZBW)
13
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2
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1
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
2
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
3
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
5
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
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8
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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