Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The moderating effects of need...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Discounts
100
Consumer behaviour
85
Konsumentenverhalten
70
Cognition
65
Kognition
64
Need for cognition
40
discounts
39
need for cognition
34
Advertising effects
26
Werbewirkung
26
Theory
20
cognitive effort
20
Pricing strategy
19
Theorie
19
Brand image
18
Preismanagement
18
Markenimage
17
Experiment
16
Decision
14
Entscheidung
14
Markenführung
13
Pricing
13
Rabatt
13
Rebate
13
Sales promotion
12
Verkaufsförderung
12
Cognitive effort
11
Discounting
11
Diskontierung
11
Advertising
10
Internet marketing
10
Online-Marketing
10
Promotional methods
9
Retail trade
9
Emotion
8
Werbung
8
pricing
8
Börsenkurs
7
Need for Cognition
7
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Conference paper
2
Konferenzbeitrag
2
non-article
2
Language
All
English
15
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Vashisht, Devika
2
Bainbridge, J.
1
Bergkvist, Lars
1
Chan, Fanny Fong Yee
1
Cheng, Yimin
1
Das, Prasun
1
Dunn, Lea
1
Eisend, Martin
1
Kristofferson, Kirk
1
Laroche, Michel
1
Li, Fangxuan
1
Lowe, Ben
1
Ma, Jianan
1
Manning, J.
1
Mukherjee, Srabanti
1
Orazi, Davide Christian
1
Peterson, Jeff
1
Petrovici, Dan
1
Ryu, Sann
1
Sambath, Alice
1
Sierra, Jeremy J.
1
Sreejesh, S.
1
Taute, Harry A.
1
Vargas, Patrick
1
Zhang, Chun
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of the Academy of Marketing Science
2
Strategic Direction
2
European journal of marketing
1
International journal of business excellence
1
Journal of Indian business research
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management research review
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Other ZBW resources
2
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
2
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
3
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
5
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
8
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
