//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Projekt SCAFO. Determinanten d...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Konsumentenverhalten
78,503
Consumer behaviour
78,497
Theorie
9,048
Theory
9,017
Beziehungsmarketing
8,749
Relationship marketing
8,746
Markenführung
7,362
Markenimage
6,523
Brand image
6,500
Online retailing
5,413
Online-Handel
5,412
Customer satisfaction
5,365
Kundenzufriedenheit
5,364
USA
4,770
United States
4,638
Social Web
4,578
Social web
4,578
Online-Marketing
4,345
Internet marketing
4,322
Dienstleistungsqualität
4,252
Service quality
4,252
Brand
4,233
Markenartikel
4,231
Einzelhandel
4,230
Retail trade
4,153
Deutschland
4,114
Verbraucherverhalten
3,900
Germany
3,848
Werbewirkung
3,533
Electronic Commerce
3,531
Advertising effects
3,509
E-commerce
3,409
Experiment
3,292
Emotion
3,148
Werbung
2,898
Advertising
2,846
Private consumption
2,837
Privater Konsum
2,837
Preismanagement
2,740
more ...
less ...
Online availability
All
Undetermined
3,983
Free
1,089
Type of publication
All
Article
6,195
Book / Working Paper
1,164
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,810
Aufsatz in Zeitschrift
5,810
Aufsatz im Buch
375
Book section
375
Hochschulschrift
143
Graue Literatur
111
Non-commercial literature
111
Thesis
106
Arbeitspapier
71
Working Paper
71
Conference paper
63
Konferenzbeitrag
63
Reprint
53
Collection of articles of several authors
49
Sammelwerk
49
Aufsatzsammlung
35
Konferenzschrift
20
Case study
18
Fallstudie
18
Conference proceedings
9
Handbook
5
Handbuch
5
Ratgeber
5
Festschrift
4
Guidebook
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Glossar enthalten
2
Glossary included
2
Interview
2
Textbook
2
Amtsdruckschrift
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Government document
1
more ...
less ...
Language
All
English
7,043
German
317
Polish
3
French
2
Russian
1
Author
All
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
411
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
7,360
Showing
1
-
10
of
7,360
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
2
A study on consumer perception on store choice of branded grocery supermarket
Catherine, S.
;
Magesh, R.
- In:
Economics & finance notes
7
(
2018
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012052523
Saved in:
3
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
4
Response to stockout in grocery stores : a small city case in a changing competitive environment
Azeem, Muhammad Masood
;
Baker, Derek
;
Villano, Renato Andrin
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 242-252
Persistent link: https://www.econbiz.de/10012025966
Saved in:
5
How unit price awareness and usage encourages grocery brand switching and expenditure
Mortimer, Gary
;
Weeks, Clinton S.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 346-356
Persistent link: https://www.econbiz.de/10012026006
Saved in:
6
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh
;
De, Debdeep
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
Saved in:
7
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
8
Market development by multinational brands : empirical evidence from Indian fast food retailing business
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
18
(
2014
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011334289
Saved in:
9
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
10
Trust transfer from manufacturer to private label brand : the moderating role of grocery store format
Konuk, Faruk Anıl
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238373
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->