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Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation

Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183

Persistent link: https://www.econbiz.de/10012227523

Definition, conceptualization and measurement of consumer-based retailer brand equity

Troiville, Julien; Hair, Joseph F.; Cliquet, Gérard - In: Journal of retailing and consumer services 50 (2019), pp. 73-84

Persistent link: https://www.econbiz.de/10012114123

Determinants of private label purchase in food category : role of product, consumer and store factors

Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119

Persistent link: https://www.econbiz.de/10011725371

Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand

Lacœuilhe, Jérôme; Louis, Didier; Lombart, Cindy - In: Journal of retailing and consumer services 39 (2017), pp. 43-53

Persistent link: https://www.econbiz.de/10011747713

Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework

Muruganantham, G.; Priyadharshini, K. - In: International journal of retail & distribution management 45 (2017) 6, pp. 660-682

Persistent link: https://www.econbiz.de/10011747858

The retail kaleidoscope of private labels with special reference to food products in Chennai

Raja, M.; Ali, Saifil - In: International journal of economic research 14 (2017) 1, pp. 107-112

Persistent link: https://www.econbiz.de/10011709295

How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia

Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558

Persistent link: https://www.econbiz.de/10011760569

Predicting customer lifetime value for hypermarket private label products

Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun; Tseng, Timmy H. - In: Journal of business economics and management 18 (2017) 4, pp. 619-635

Persistent link: https://www.econbiz.de/10011780748

Marketing mix effects on private labels brand equity

Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European journal of management and business economics : … 25 (2016) 3, pp. 168-175

The present study explores some marketing mix effects on private labels brand equity creation. The research aims to study the effect of some elements under retailer's direct control such as in-store communications, in-store promotions and distribution intensity as well as other general marketing...

Persistent link: https://www.econbiz.de/10011822043

How to brand your private labels

Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496

Persistent link: https://www.econbiz.de/10011866418