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~subject:"Brand management"
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Brand management
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
28
Markenimage
28
Markenführung
24
International marketing
22
Internationales Marketing
22
Designation of origin
19
Herkunftsbezeichnung
19
Brand
15
Markenartikel
15
Measurement
11
Market research
10
Marktforschung
10
Messung
10
Theorie
9
Theory
9
Structural equation model
8
Strukturgleichungsmodell
8
Großbritannien
7
Marketing management
7
Marketingmanagement
7
United Kingdom
7
Export
6
Advertising effects
5
Partial least squares
5
Werbewirkung
5
Emotion
4
Erfolgsfaktor
4
Forecasting model
4
International marketing research
4
Internationale Marktforschung
4
Marketing
4
Partielle kleinste Quadrate
4
Prognoseverfahren
4
Rules of origin
4
Success factor
4
USA
4
United States
4
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Undetermined
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Article
23
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Aufsatz in Zeitschrift
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English
23
German
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Diamantopoulos, Adamantios
24
Davvetas, Vasileios
7
Arslanagic-Kalajdzic, Maja
4
Sichtmann, Christina
3
Bartsch, Fabian
2
Florack, Arnd
2
Halkias, Georgios
2
Hultink, Erik J.
2
Kolbl, Živa
2
Rijsdijk, Serge A.
2
Zabkar, Vesna
2
Abbott, Rachael
1
Balabanis, George
1
Baldauf, Artur
1
Chan, Allan
1
Chumpitaz Caceres, Rubén
1
Cravens, Karen S.
1
Egger, Martin
1
Eisend, Martin
1
Fetscherin, Marc
1
Fuchs, Christoph
1
Gidaković, Petar
1
Herz, Marc
1
Herz, Marc Florian
1
Höhmann, Ingmar
1
Koschate-Fischer, Nicole
1
Liu, Lucy
1
Löhndorf, Birgit
1
Mandler, Timo
1
Micevski, Milena
1
Milchram, Christine
1
Paparoidamis, Nicholas G.
1
Szőcs, Ilona
1
Zeugner-Roth, Katharina Petra
1
Žabkar, Vesna
1
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Journal of business research : JBR
7
Journal of international marketing
6
Journal of the Academy of Marketing Science
2
British journal of management
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of retailing
1
Journal of service research : JSR
1
The journal of product & brand management
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ECONIS (ZBW)
24
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1
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
2
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
3
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
4
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
5
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
6
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
7
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
10
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
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