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Brand management
Management
46,008
Marketing
31,280
Kongress
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Marketingmanagement
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Marketing management
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Theorie
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Managers
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Welt
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Betriebswirtschaftslehre
2,134
Firm performance
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Markenführung
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Multinationales Unternehmen
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SME
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KMU
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Business economics
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Keller, Kevin Lane
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Melewar, T. C.
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11
Foroudi, Pantea
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10
Baumgarth, Carsten
9
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Meffert, Heribert
8
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7
Bruhn, Manfred
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Ko, Eunju
7
MacInnis, Deborah J.
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O'Cass, Aron
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Schultz, Don E.
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Urde, Mats
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Aaker, David A.
6
Adeola, Ogechi
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Balmer, John M. T.
6
Christodoulides, George
6
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Nufer, Gerd
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Wheeler, Alina
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5
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Perrey, Jesko
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Bang Nguyen Viet
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4
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4
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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NetLibrary, Inc
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IGI Global
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National Bureau of Economic Research
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Verlag Dr. Kovač
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
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Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Travel Commission
1
Friedrich-Schiller-Universität Jena
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Julius-Maximilians-Universität Würzburg
1
Logos Verlag Berlin
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Rossijskij Gosudarstvennyj Torgovo-Ėkonomičeskij Universitet / Saratovskij Institut (Filial)
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of business research : JBR
53
The journal of brand management : an international journal
48
The journal of product & brand management
40
SpringerLink / Bücher
36
Journal of strategic marketing
25
European journal of marketing : EJM
23
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Springer eBook Collection
15
Journal of marketing management : MM
13
International marketing review
11
Journal of promotion management : innovations in planning and applied research
11
The journal of business & industrial marketing
11
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing intelligence & planning
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
Cogent business & management
9
Gabler Edition Wissenschaft
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Routledge studies in marketing
9
Springer eBook Collection / Business and Economics
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Asia Pacific journal of marketing and logistics
8
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
Journal of Product & Brand Management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of internet commerce
7
Qualitative market research : an international journal
7
Strategic Direction
7
Tourism management : research, policies, practice
7
Business history
6
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ECONIS (ZBW)
1,952
Other ZBW resources
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1
Analyzing the influence of firm-wide integrated
marketing
communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
2
Marketing
und Vertrieb : Fundamente für die marktorientierte Unternehmensführung ; [mit Wissenstest, Internetlösungen und Internetaktualisierung]
Winkelmann, Peter
-
2008
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003634991
Saved in:
3
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
4
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
5
Trade
marketing
strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
6
Medien als Marken? : Wirkungen von Medienmarken aus medienökonomischer Sicht
Berkler, Simon
-
2008
Persistent link: https://www.econbiz.de/10003712422
Saved in:
7
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
8
Marketing
for entrepreneurs
Wolff, Jurgen
-
2009
Persistent link: https://www.econbiz.de/10003834011
Saved in:
9
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
10
Kulturbranding
Höhne, Steffen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003820052
Saved in:
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