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~subject:"Brand management"
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Brand management
Consumer behaviour
82,459
Konsumentenverhalten
79,978
Persönlichkeitspsychologie
12,717
Personality psychology
12,438
Theorie
12,097
Theory
11,882
Relationship marketing
9,721
Beziehungsmarketing
9,683
Markenführung
7,731
Brand image
6,892
Markenimage
6,857
USA
6,208
Customer satisfaction
5,961
United States
5,925
Perception
5,859
Kundenzufriedenheit
5,789
Online-Handel
5,615
Online retailing
5,604
Deutschland
5,522
Wahrnehmung
5,332
Germany
5,071
Social Web
5,051
Social web
5,047
Online-Marketing
4,681
Internet marketing
4,670
Service quality
4,658
Dienstleistungsqualität
4,603
Einzelhandel
4,470
Retail trade
4,403
Brand
4,357
Markenartikel
4,344
Experiment
4,300
Emotion
3,921
Werbewirkung
3,859
Advertising effects
3,816
Electronic Commerce
3,725
E-commerce
3,603
Verbraucherverhalten
3,588
Multivariate Analyse
3,484
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Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Guzman, Francisco
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Kunkel, Thilo
16
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Bagozzi, Richard P.
13
Baumgarth, Carsten
13
Burmann, Christoph
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Park, Jungkun
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Swoboda, Bernhard
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Springer Fachmedien Wiesbaden
20
Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Journal of business research : JBR
426
The journal of product & brand management
292
The journal of brand management : an international journal
281
Journal of retailing and consumer services
254
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
Journal of marketing communications
77
International journal of hospitality management
75
Marketing intelligence & planning
69
Journal of strategic marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of promotion management : innovations in planning and applied research
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
58
Journal of the Academy of Marketing Science
57
Marketing letters : a journal of research in marketing
53
SpringerLink / Bücher
53
International journal of internet marketing and advertising : IJIMA
51
International marketing review
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Journal of promotion management : JPM
50
Journal of marketing
47
Cogent business & management
46
Journal of global marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
37
Journal of marketing research : JMR
36
Journal of international marketing
35
International journal of contemporary hospitality management
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
Qualitative market research : an international journal
33
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ECONIS (ZBW)
7,727
Other ZBW resources
46
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1
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1
Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
2
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
3
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
4
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
5
Visual Elicitation of Brand
Perception
Dzyabura, Daria
-
2019
well-established brand-
perception
measures such as brand personality and brand equity, and suggest various applications for …
Persistent link: https://www.econbiz.de/10012858398
Saved in:
6
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
7
Customers' choice of a salesperson during the initial sales encounter
Lieven, Theo
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011556634
Saved in:
8
When brand representatives act as sales associates : mechanisms and effects of native
selling
and its disclosure
Held, Johanna
;
Stieler, Maximilian
;
Germelmann, Claas …
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10011780852
Saved in:
9
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
10
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
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