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Brand management
Consumer behaviour
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Islamic finance
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Loureiro, Sandra Maria Correia
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Phau, Ian
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Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
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Guzman, Francisco
20
Dens, Nathalie
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Diamantopoulos, Adamantios
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Hollebeek, Linda D.
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Pelsmacker, Patrick de
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Japutra, Arnold
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Romaniuk, Jenni
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Sarkar, Juhi Gahlot
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MacInnis, Deborah J.
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Veloutsou, Cleopatra
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Burmann, Christoph
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Huber, Frank
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Septianto, Felix
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Valette-Florence, Pierre
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14
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Ekinci, Yuksel
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Kunkel, Thilo
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Sreejesh, S.
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13
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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NetLibrary, Inc
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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AMAK AG
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
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Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Museum der Arbeit <Hamburg>
1
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Journal of business research : JBR
422
The journal of product & brand management
289
The journal of brand management : an international journal
277
Journal of retailing and consumer services
253
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
84
Journal of marketing communications
79
European journal of marketing : EJM
78
International journal of hospitality management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of advertising : the review of marketing communications
63
Journal of strategic marketing
63
SpringerLink / Bücher
61
Marketing intelligence & planning
60
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
57
Journal of promotion management : JPM
55
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of marketing management : MM
51
International marketing review
49
Journal of the Academy of Marketing Science
49
Journal of global marketing
47
Journal of marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
The journal of consumer marketing
45
Cogent business & management
44
The IUP journal of brand management : IJBRM
44
Journal of advertising research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of marketing research : JMR
34
European journal of marketing
32
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ECONIS (ZBW)
7,960
Other ZBW resources
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1
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
2
Can espousal of Islamic
advertising
practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
3
Ethics
of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
4
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
6
The synergy in green persuasion, green celebrity endorsers in green
advertising
: a study of brand-endorser congruence effects in green
advertising
Blasche, Juliana
;
Ketelaar, Paul Edwin
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 86-106
Persistent link: https://www.econbiz.de/10011408778
Saved in:
7
Optimal Instagram
advertising
design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
8
Green
advertising
: examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
9
The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat
;
Oyman, Mine
;
Ugurhan, Y. Zafer Can
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
Saved in:
10
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
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