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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
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The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare; Mileti, Antonio; Speciale, Vincenzo; … - In: Global marketing strategies for the promotion of luxury …, (pp. 244-265). 2016
Persistent link: https://www.econbiz.de/10011484700
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The influence of negative travel-related experience on tourist's brand loyalty
De Cosmo, Lucrezia Maria; Piper, Luigi; Mileti, Antonio; … - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 351-368
Persistent link: https://www.econbiz.de/10014330964
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Effects of geographical university names on users' perceptions
Peluso, Alessandro M.; Guido, Gianluigi - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
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Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
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The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
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Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi; Peluso, Allesandro M. - In: The journal of brand management : an international journal 22 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011288638