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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran; Phong Dong Nguyen; Angelina Hanh … - In: Tourism review 77 (2022) 1, pp. 287-301
Persistent link: https://www.econbiz.de/10012939690
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Destination management in Lesvos, Greece : characteristics, preferences, images, satisfaction and overall experience
Constantoglou, Mary E. - In: Business ethics and leadership : BEL 4 (2020) 3, pp. 81-106
Persistent link: https://www.econbiz.de/10012488499
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Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad - In: Journal of destination marketing & management 20 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
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Tourists' loyalty towards a tourism destination : the case of KwaZulu-Natal in South Africa
Ezeuduji, Ikechukwu Onyekwere; Mhlongo, Pamela S. - In: EuroEconomica 38 (2019) 2, pp. 272-281
Persistent link: https://www.econbiz.de/10012166283
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Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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Utilization of the Marketing Adaptability of Branded Mobile Applications : The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand Vocal, Loyalt...
samad, ramsha; Siddiqui, Danish Ahmed - 2022
A digital footprint is a salient factor to draw a strategy for remarketing and building the relationship between consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile...
Persistent link: https://www.econbiz.de/10013309663
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The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483
Persistent link: https://www.econbiz.de/10013391064