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~subject:"Brand management"
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Brand management
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Relationship marketing
25,947
Beziehungsmarketing
25,272
Social Web
20,295
Social web
20,264
Online-Marketing
12,939
Internet marketing
12,829
Theorie
11,695
Theory
11,515
Markenführung
8,885
Customer satisfaction
8,172
Kundenzufriedenheit
7,965
Brand image
7,270
Markenimage
7,228
Deutschland
7,009
Online-Handel
6,778
Online retailing
6,761
Germany
6,657
USA
6,507
Electronic Commerce
6,487
Service quality
6,333
Dienstleistungsqualität
6,271
United States
6,239
E-commerce
6,178
Marketingmanagement
4,866
Marketing management
4,835
Viral marketing
4,806
Virales Marketing
4,786
Werbewirkung
4,730
Advertising effects
4,683
Einzelhandel
4,662
Retail trade
4,616
Brand
4,551
Markenartikel
4,535
Advertising
4,114
Werbung
4,019
Internet
3,790
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Loureiro, Sandra Maria Correia
37
Phau, Ian
33
Melewar, T. C.
28
Burmann, Christoph
26
Ko, Eunju
25
Bang, Nguyen
24
Han, Heesup
24
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
21
Veloutsou, Cleopatra
21
Fournier, Susan
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Christodoulides, George
18
Khan, Imran
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
Huber, Frank
17
Pelsmacker, Patrick de
16
Romaniuk, Jenni
16
Valette-Florence, Pierre
16
Vrontis, Demetris
16
Wiedmann, Klaus-Peter
16
Dens, Nathalie
15
Fetscherin, Marc
15
Park, C. Whan
15
Sreejesh, S.
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Rahman, Zillur
14
Septianto, Felix
14
Zarantonello, Lia
14
Cova, Bernard
13
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
9
Gesellschaft zur Erforschung des Markenwesens
5
Haufe-Lexware GmbH & Co. KG
5
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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EBS Business School
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <17., 2018, Valencia>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
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Journal of business research : JBR
458
The journal of brand management : an international journal
306
The journal of product & brand management
303
Journal of retailing and consumer services
261
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
87
SpringerLink / Bücher
87
Journal of marketing communications
81
International journal of hospitality management
77
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of strategic marketing
67
International journal of internet marketing and advertising : IJIMA
66
International journal of advertising : the review of marketing communications
63
Journal of promotion management : innovations in planning and applied research
63
Journal of international consumer marketing
60
Journal of marketing management : MM
60
Journal of marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
55
Journal of promotion management : JPM
53
Marketing letters : a journal of research in marketing
53
Cogent business & management
52
Industrial marketing management : the international journal for industrial and high-tech firms
49
International journal of consumer studies
48
International marketing review
48
Journal of global marketing
48
Journal of fashion marketing and management
47
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
International journal of contemporary hospitality management
40
Journal of international marketing
39
European journal of marketing
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of travel and tourism marketing
35
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ECONIS (ZBW)
8,870
Other ZBW resources
63
RePEc
1
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Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
2
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
3
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
4
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
8
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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9
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
10
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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