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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja; Hubert, Marco; Mariani, Marcello M. - In: Psychology & marketing 41 (2024) 3, pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter; Hubert, Marco - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 47-55). 2010
Persistent link: https://www.econbiz.de/10003992348
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.; Lin, Zhibin; Chen, Weifeng; He, Xinming - In: Journal of business research : JBR 117 (2020), pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua; Lin, Zhibin; Filieri, Raffaele; Liu, Ran; … - In: Journal of business research : JBR 115 (2020), pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele; Lin, Zhibin; D'Antone, Simona; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
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Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping; Lin, Zhibin; Liu, Jonathan; Hui, Yan Keung - In: Information & management : the internat. journal of … 55 (2018) 7, pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
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The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji; Lin, Zhibin; Liu, Xin; Xiao, Sarah Hong; Li, Yina - In: Journal of travel research : a quarterly publication of … 60 (2021) 4, pp. 846-859
Persistent link: https://www.econbiz.de/10012492627