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Transforming luxury : global luxury brand executives' perceptions during COVID

Loranger, David; Roeraas, Erik - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 48-62

Persistent link: https://www.econbiz.de/10013555415

Are digital influencers social change catalysts? : empirical findings from the online apparel industry

Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167

Persistent link: https://www.econbiz.de/10013258263

Branded websites and marketplace selling : competing during COVID-19

Loginova, Oksana - In: Journal of economic behavior & organization : JEBO 203 (2022), pp. 577-592

Persistent link: https://www.econbiz.de/10014228171

Branded websites and marketplace selling : competing during COVID-19

Loginova, Oksana - 2022

Persistent link: https://www.econbiz.de/10013393494

Changing consumer and brand behavior in the early stages of the COVID-19 pandemic in Russia

Starostin, Vasiliy; Samokhodkin, Evgeniy; Elzon, Alisa - In: European research studies 23 (2020) 4, pp. 531-543

Persistent link: https://www.econbiz.de/10012511256

Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period

Handayani, Erna; Astuti, Herni Justiana; Darmawan, Akhmad; … - 2021

Persistent link: https://www.econbiz.de/10012619759

Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania : mediation effect of perceived brand ethical...

Amani, David; Ismail, Ismail J. - In: Future Business Journal 8 (2022), pp. 1-14

The COVID-19 pandemic undesirably affected the hospitality industry, and therefore, preventive measures have been advocated as crucial when revitalizing or rejuvenating the industry. This study investigated the interplay of predicting role of COVID-19 preventive measures, perceived brand...

Persistent link: https://www.econbiz.de/10013273741

Transformative service research and COVID-19 : editorial

Prentice, Catherine; Altinay, Levent; Woodside, Arch G. - In: The service industries journal 41 (2021) 1/2, pp. 1-8

Persistent link: https://www.econbiz.de/10012483661

Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view

Natarajan, Thamaraiselvan; Geetha Raveendran Nair, Jayadevan - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 307-330

Persistent link: https://www.econbiz.de/10014514416

Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective

Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624

Persistent link: https://www.econbiz.de/10014582360

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