1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense...

In this article, we provide a comprehensive review of the literature on economic models of national brand — store brand competition and address three questions: (i) What types of economic models have been used to analyze the competition between national brands and store brands? (ii) What...