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~subject:"Brand management"
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Brand management
Consumer behaviour
81,986
Konsumentenverhalten
79,506
Service quality
21,440
Dienstleistungsqualität
20,689
Customer satisfaction
15,265
Kundenzufriedenheit
13,679
Relationship marketing
12,129
Beziehungsmarketing
12,048
Cognition
11,533
Kognition
11,476
Theorie
11,473
Theory
11,244
Markenführung
7,605
Brand image
6,839
USA
6,804
Markenimage
6,791
United States
6,502
Online-Handel
5,788
Online retailing
5,773
Deutschland
5,644
Germany
5,275
Social Web
4,922
Social web
4,919
Experiment
4,643
Online-Marketing
4,536
Internet marketing
4,527
Einzelhandel
4,405
Retail trade
4,365
Brand
4,276
Emotion
4,274
Markenartikel
4,262
Electronic Commerce
3,999
E-commerce
3,878
Werbewirkung
3,630
Advertising effects
3,592
Verbraucherverhalten
3,571
Advertising
3,061
Vertrauen
3,024
Confidence
3,007
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Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
27
Ko, Eunju
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
MacInnis, Deborah J.
17
Khan, Imran
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Pelsmacker, Patrick de
15
Burmann, Christoph
14
Casidy, Riza
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Romaniuk, Jenni
14
Septianto, Felix
14
Sreejesh, S.
14
Christodoulides, George
13
Dens, Nathalie
13
Fournier, Susan
13
Khamitov, Mansur
13
Park, C. Whan
13
Park, Jungkun
13
Paul, Justin
13
Rahman, Zillur
13
Rather, Raouf Ahmad
13
Shimul, Anwar Sadat
13
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13
Information Resources Management Association
8
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
416
The journal of product & brand management
288
The journal of brand management : an international journal
284
Journal of retailing and consumer services
255
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
80
International journal of hospitality management
79
Journal of marketing communications
73
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
61
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing management : MM
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Marketing letters : a journal of research in marketing
52
SpringerLink / Bücher
52
Journal of marketing
49
International marketing review
48
Journal of promotion management : JPM
47
Journal of global marketing
46
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
35
International journal of contemporary hospitality management
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
32
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ECONIS (ZBW)
7,602
Other ZBW resources
50
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1
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1
Technology and brand selection : the mediating effect of
cognition
in Indian retail
Ojha, Satish Chandra
- In:
International journal of business excellence
17
(
2019
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011985908
Saved in:
2
International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
Saved in:
3
The effect of private brands on leveraging service quality and satisfaction
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
Services marketing quarterly
35
(
2014
)
3
,
pp. 222-235
Persistent link: https://www.econbiz.de/10010401580
Saved in:
4
Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir
;
Ishraq Jerin
;
Abu Bakar bin Abdul …
- In:
International journal of quality and innovation : IJQI
6
(
2022
)
2
,
pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
Saved in:
5
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
6
21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
7
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
8
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
9
Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh
;
Tukamushaba, Eddy Kurobuza
- In:
International journal of hospitality management
45
(
2015
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
Saved in:
10
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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