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~subject:"Brand management"
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Fan Identification and Sponsor...
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Brand management
Konsumentenverhalten
79,183
Consumer behaviour
78,750
Theorie
9,784
Theory
9,615
Beziehungsmarketing
8,872
Relationship marketing
8,861
Markenführung
7,645
Markenimage
6,707
Professional sports
6,696
Profisport
6,690
Brand image
6,678
USA
5,729
United States
5,513
Customer satisfaction
5,417
Kundenzufriedenheit
5,416
Online-Handel
5,401
Online retailing
5,388
Deutschland
5,171
Germany
4,815
Social Web
4,718
Social web
4,716
Fußball
4,537
Football
4,480
Online-Marketing
4,468
Internet marketing
4,444
Dienstleistungsqualität
4,286
Service quality
4,283
Brand
4,257
Markenartikel
4,250
Einzelhandel
4,085
Retail trade
4,007
Werbewirkung
3,757
Advertising effects
3,712
Verbraucherverhalten
3,564
Electronic Commerce
3,516
Experiment
3,414
E-commerce
3,407
Emotion
3,206
Werbung
2,994
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4,073
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1,108
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1,237
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Burmann, Christoph
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Kunkel, Thilo
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Grohmann, Bianca
13
Huber, Frank
13
Park, C. Whan
13
Park, Jungkun
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Published in...
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Journal of business research : JBR
413
The journal of product & brand management
286
The journal of brand management : an international journal
278
Journal of retailing and consumer services
251
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
74
Marketing intelligence & planning
61
Journal of strategic marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
SpringerLink / Bücher
58
Journal of international consumer marketing
57
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
50
Journal of marketing management : MM
49
Journal of promotion management : JPM
49
International marketing review
48
Journal of marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of sports marketing & sponsorship
43
International journal of sport management and marketing : IJSMM
42
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
7,642
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1
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7,642
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1
Measuring ambush-marketing and
sponsorship
effects : a
football
consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
2
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
3
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
4
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
5
Out with the old and in with the new : a study of new kit
sponsorship
and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Saved in:
6
Attenuation of negative
sponsorship
effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
7
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
8
The influence of sport
sponsorship
on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
9
An exploratory investigation into the effectiveness of tem kit
sponsorship
: fans' perspectives of new
sponsorship
in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
10
Sports
sponsorship
perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
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