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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Impact of corporate social responsibility on brand loyalty in Nepalese insurance companies
Pyakurel, Rashmina - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 96-108
Persistent link: https://www.econbiz.de/10013449215
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How do CSR and perceived ethics enhance corporate reputation and product innovativeness?
Geng, Lin; Cui, Xiaozhong; Nazir, Rabia; Nguyen Binh An - In: Economic research 35 (2022) 1,5, pp. 5131-5149
Persistent link: https://www.econbiz.de/10014414125
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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The effect of corporate social responsibility on brand equity and the moderating role of ethical consumerism : the case of Starbucks
Kang, Jee-Won; Namkung, Young - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 7, pp. 1130-1151
Persistent link: https://www.econbiz.de/10011922309
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Heroes rise in tough times : the role of ethical idealism, empathy, and firm responses to the COVID-19 pandemic
Kang, Yeonjung; Legendre, Tiffany S.; Lee, Seonjeong; … - In: The Cornell hospitality quarterly 65 (2024) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10014634699
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Well-being marketing : an ethical business philosophy for consumer goods firms
Sirgy, M. Joseph; Lee, Dong-Jin - In: Journal of business ethics : JOBE 77 (2008) 4, pp. 377-403
Persistent link: https://www.econbiz.de/10003674778
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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Corporate social responsibilities, consumer trust and corporate reputation : South Korean consumers' perspectives
Park, Jongchul; Lee, Hanjoon; Kim, Chankon - In: Journal of business research : JBR 67 (2014) 3, pp. 295-302
Persistent link: https://www.econbiz.de/10010245265