Similar Search Results

Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367

Persistent link: https://www.econbiz.de/10013466114

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …

Persistent link: https://www.econbiz.de/10012659528

Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478

Persistent link: https://www.econbiz.de/10011980256

The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379

Persistent link: https://www.econbiz.de/10012105050

Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad

Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719

Persistent link: https://www.econbiz.de/10012203360

Making the case for enhanced advertising ethics : how a new way of thinking about advertising ethics may build consumer trust

Snyder, Wally - In: Journal of advertising research 51 (2011) 3, pp. 477-483

Persistent link: https://www.econbiz.de/10009383703

The influence of religiosity on consumer ethical judgments and responses toward sexual appeals

Putrevu, Sanjay; Swimberghek, Krist - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 351-365

Persistent link: https://www.econbiz.de/10009788036

Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method

Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10012694623

Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals

Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1320-1342

Persistent link: https://www.econbiz.de/10012802309

Advertising primed : how professional identity affects moral reasoning

Schauster, Erin; Ferrucci, Patrick; Tandoc, Edson; … - In: Journal of business ethics : JBE 171 (2021) 1, pp. 175-187

Persistent link: https://www.econbiz.de/10012546665

1
2
3
4
5
6
7
8
9
10
Next
Last