Laroche, Michel; Teng, Lefa; Michon, Richard; Chebat, … - In: Journal of Services Marketing 19 (2005) 3, pp. 157-163
Purpose – Traditionally, researchers in environmental psychology have developed the classic C (cognition)‐ E (emotion)‐ B (behavior) paradigm. However, some researchers have failed to replicate this classic paradigm and suggested that cognition is an antecedent to emotions. The main goals...