An active area of research within the social sciences concerns the underlying motivation for sharing scarce resources and engaging in other pro-social actions. We develop a theoretical framework that sheds light on the developmental origins of social preferences by providing mechanisms through...

The purpose of this paper is to find out the amount of children influence on family purchase decisions. It considers product types as being the influencing agents that enhance children’ s influence to family purchase decisions. The paper acknowledges children as being consumers in their own...