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China
Consumer behaviour
65
Konsumentenverhalten
55
Globalization
21
Cultural identity
17
Globalisierung
17
Kulturelle Identität
17
Canada
16
International marketing
15
Internationales Marketing
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13
Customer satisfaction
13
Online retailing
12
Online-Handel
12
Welt
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Ethnische Gruppe
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Kanada
9
Service quality
9
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Website
8
Brand management
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
USA
7
United States
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Acculturation
6
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Internet marketing
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Markenartikel
6
Materialism
6
Online-Marketing
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Social integration
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Soziale Integration
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Beziehungsmarketing
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Brand
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Brand image
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English
11
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Laroche, Michel
11
Richard, Marie-Odile
5
Teng, Lefa
3
Nepomuceno, Marcelo Vinhal
2
Yang, Zhiyong
2
Bartikowski, Boris
1
Chan, Claudia
1
Cho, Hyuksoo
1
Huang, Liang
1
Kim, Chankon
1
Mazaheri, Ebrahim
1
Ueltschy, Linda C.
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Yingwei, Ren
1
Zhang, Chun
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Zhang, Man
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Journal of business research : JBR
7
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Marketing and multicultural diversity
1
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ECONIS (ZBW)
11
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1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.
;
Laroche, Michel
;
Zhang, Man
;
Cho, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
Saved in:
3
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Saved in:
4
Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
Saved in:
5
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
6
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
7
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
8
A family level measure of acculturation for Chinese immigrants
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Chan, Claudia
- In:
Marketing and multicultural diversity
,
(pp. 154-166)
.
2006
Persistent link: https://www.econbiz.de/10003291664
Saved in:
9
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
10
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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