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The US brand personality : a Sino perspective

Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034

Persistent link: https://www.econbiz.de/10009755366

The U.S. brand personality: A Sino perspective

Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of Business Research 66 (2013) 8, pp. 1028-1034

This research applies the personality metaphor to examine the U.S. brand personality in China. Results indicate that the U.S. brand personality is a multidimensional construct composed of three main dimensions: amicableness, resourcefulness, and self-centeredness. An overall view indicates that...

Persistent link: https://www.econbiz.de/10010869778

A content analysis of fear appeal advertising in Canada, China, and France

Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239

Persistent link: https://www.econbiz.de/10012104211

The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers

Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135

Persistent link: https://www.econbiz.de/10011645533

Globalization and marketing strategies : introduction to the Shanghai special issue

Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590

Persistent link: https://www.econbiz.de/10010496171

Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705

Persistent link: https://www.econbiz.de/10010466398

Is there really an Asian connection? : professional service quality perceptions and customer satisfaction

Ueltschy, Linda C.; Laroche, Michel; Zhang, Man; Cho, … - In: Journal of business research : JBR 62 (2009) 10, pp. 972-979

Persistent link: https://www.econbiz.de/10003887599

Interactive effects of appeals, arguments, and competition across North American and Chinese cultures

Teng, Lefa; Laroche, Michel - 2009

Persistent link: https://www.econbiz.de/10003785576

What's so funny? : the use of humor in magazine advertising in the United States, China and France

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416

Persistent link: https://www.econbiz.de/10009267460

Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation

Yang, Zhiyong; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 979-987

Persistent link: https://www.econbiz.de/10009241404