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Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers
Zhang, Jing; Duan, Yanling - In: Nankai business review international 1 (2010) 2, pp. 214-231
Persistent link: https://www.econbiz.de/10003993282
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei; Reid, Mike; Lai, Po-Hsin; Reimers, Vaughan - In: Journal of strategic marketing 28 (2020) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing; Zhu, Miao - In: Journal of strategic marketing 24 (2016) 5, pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
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Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
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Antecedents of knowledge-seeking intentions and efforts within new product development teams : empirical evidence from knowledge-based Chinese companies
Zhang, Wei; Jiang, Yuan; Zhou, Wenkai; Pan, Wei - In: Journal of knowledge management 27 (2023) 2, pp. 356-382
Persistent link: https://www.econbiz.de/10013556978
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Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei; Morgan, Robert; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
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The influence of market orientation on new product success
Wong, Stanley Kam Sing; Tong, Canon - In: European journal of innovation management : EJIM 15 (2012) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10009501113