//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Globalization, national identi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
Consumer behaviour
81
Konsumentenverhalten
71
Globalization
26
Cultural identity
25
Kulturelle Identität
25
Globalisierung
21
International marketing
19
Internationales Marketing
19
Canada
18
Welt
18
World
18
Ethnic group
13
Ethnische Gruppe
13
Online retailing
13
Online-Handel
13
Customer satisfaction
11
Brand management
10
Culture
10
Kanada
10
Markenführung
10
Service quality
9
Dienstleistungsqualität
8
Materialism
8
National culture
8
Nationalkultur
8
Social integration
8
Soziale Integration
8
Website
8
Acculturation
7
Brand image
7
Kundenzufriedenheit
7
Markenimage
7
Marketing management
7
Marketingmanagement
7
USA
7
United States
7
Cosmopolitanism
6
Internet
6
Internet marketing
6
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Reprint
1
Language
All
English
14
Author
All
Laroche, Michel
11
Richard, Marie-Odile
5
Bartikowski, Boris
4
Cleveland, Mark
3
Teng, Lefa
3
Nepomuceno, Marcelo Vinhal
2
Yang, Zhiyong
2
Chan, Claudia
1
Cho, Hyuksoo
1
Huang, Liang
1
Kim, Chankon
1
Mazaheri, Ebrahim
1
Ueltschy, Linda C.
1
Yingwei, Ren
1
Zhang, Chun
1
Zhang, Man
1
more ...
less ...
Published in...
All
Journal of business research : JBR
10
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Marketing and multicultural diversity
1
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.
;
Laroche, Michel
;
Zhang, Man
;
Cho, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
Saved in:
3
Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
Saved in:
4
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
5
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
6
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
7
A family level measure of acculturation for Chinese immigrants
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Chan, Claudia
- In:
Marketing and multicultural diversity
,
(pp. 154-166)
.
2006
Persistent link: https://www.econbiz.de/10003291664
Saved in:
8
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
9
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
10
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->