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China
Consumer behaviour
67
Konsumentenverhalten
66
India
27
Luxury goods
17
Luxusgüter
17
Indien
15
Marketing management
14
Marketingmanagement
14
Brand management
13
Markenführung
12
Brand image
11
Markenimage
11
Relationship marketing
11
Advertising
10
Beziehungsmarketing
10
Customer satisfaction
10
Kundenzufriedenheit
10
Brand
9
Cultural identity
9
Emerging markets
9
International marketing
9
Kulturelle Identität
9
Markenartikel
9
Marketing
9
United Kingdom
9
Werbung
9
Advertising effects
8
Internationales Marketing
8
Sales promotion
8
Verkaufsförderung
8
Werbewirkung
8
Asia
7
Asien
7
Großbritannien
7
Luxury
7
Luxury brands
7
Neuseeland
7
New Zealand
7
Social Web
7
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Fam, Kim Shyan
10
Waller, David S.
4
Luk, Chung-leung
3
Yang, Zhilin
3
Chow, Cheris W. C.
2
Shukla, Paurav
2
Wan, Wendy W. N.
2
Banerjee, Madhumita
1
Chai, Joe Choon Yean
1
Che, Yu
1
Chow, Raymond
1
Christy, Timothy P.
1
Chung, Kim
1
Chung, Kim Choy
1
Dibb, Sally
1
Edu, Tudor
1
Fam, Kim
1
Fon Sim Ong
1
Fong, Candy P. S.
1
Fu, Isabel
1
Gazley, Aaron
1
Gray, Vaughan
1
Grohs, Reinhard
1
Holdsworth, David K.
1
Krisjanous, Jayne
1
Lai, Jennifer Y. M.
1
Li, Qi
1
Li, Yongqiang
1
Liu, Yang
1
McNeill, Lisa S.
1
Negricea, Costel-Iliuţă
1
Rosendo-Rios, Veronica
1
Sin, Leo Yat-ming
1
Singh, Gurmeet
1
Singh, Jaywant
1
Tse, Alan C. B.
1
Yau, Oliver H.
1
Zaharia, Razvan
1
Zeng, Fue
1
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Asia Pacific journal of marketing and logistics
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Economic research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of Chinese culture and management : IJCCM
1
Journal of East-West business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
17
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1
Chinese relationship management : a qualitative study of banking in New Zealand
Chai, Joe Choon Yean
;
Dibb, Sally
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011894530
Saved in:
2
The effects of social capital and organizational innovativeness in different institutional contexts
Luk, Chung-leung
;
Yau, Oliver H.
;
Sin, Leo Yat-ming
; …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
4
,
pp. 589-612
Persistent link: https://www.econbiz.de/10003715084
Saved in:
3
Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Chow, Cheris W. C.
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
6
,
pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Saved in:
4
An institutional perspective on modernization and sex-appeal advertising
Luk, Chung-leung
;
Chow, Cheris W. C.
;
Wan, Wendy W. N.
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 220-238
Persistent link: https://www.econbiz.de/10011636511
Saved in:
5
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
6
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
7
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
8
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
9
Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue
;
Yang, Zhilin
;
Li, Yongqiang
;
Fam, Kim Shyan
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
Saved in:
10
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
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