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Destination image and intent to visit China and the 2008 Beijing Olympic Games
Gibson, Heather J.; Qi, Christine Xueqing; Zhang, James J. - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 427-450
Persistent link: https://www.econbiz.de/10003743645
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An associative learning account of branding effects of sponsorship
Mao, Luke Lunhua; Zhang, James J.; Connaughton, Daniel P.; … - In: Journal of customer behaviour 12 (2013) 1, pp. 25-51
Persistent link: https://www.econbiz.de/10009758542
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Assessing the economic impact of three major sport events in China : the perspective of attendees
Huang, Haiyan; Mao, Luke Lunhua; Kim, Suk-Kyu; Zhang, … - In: Tourism economics : the business and finance of tourism … 20 (2014) 6, pp. 1277-1296
Persistent link: https://www.econbiz.de/10010509237
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The global football industry : marketing perspectives
Pitts, Brenda G. (ed.); Zhang, James J. (ed.) - 2018
Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany /...
Persistent link: https://www.econbiz.de/10013180023
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Sport business in China : current state and prospect
Liu, Dongfeng; Zhang, James J.; Desbordes, Michel - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
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When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction
Qian, Tyreal Yizhou; Wang, Jerred Junqi; Chou, Winston … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 29-47
Persistent link: https://www.econbiz.de/10011695233
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The development of NBA in China : a glocalization perspective
Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
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Sport business in China
Zhang, James J. (ed.); Liu, Dongfeng (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011695462
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Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun; Zhang, James J. - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
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The global football industry : marketing perspectives
Zhang, James J. (ed.); Pitts, Brenda G. (ed.) - 2018
Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany /...
Persistent link: https://www.econbiz.de/10011793557