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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele; Lin, Zhibin; D'Antone, Simona; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
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Understanding Chinese consumer adoption of apparel mobile commerce : an extended TAM approach
Chi, Ting - In: Journal of retailing and consumer services 44 (2018), pp. 274-284
Persistent link: https://www.econbiz.de/10011904434
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Does brand equity always work? : a study of the moderating effect of justice perceptions and consumer attribution towards Chinese consumers
Lee, Joseph Lok-Man; Siu, Noel Yee-Man; Zhang, Tracy … - In: Journal of international consumer marketing 32 (2020) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012200800
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19
Shuyi, Jiang; Al-Mamun, Abdullah; Farzana Naznen - In: Journal of science and technology policy management : JSTPM 15 (2024) 2, pp. 331-352
Persistent link: https://www.econbiz.de/10014469113
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Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of business research : JBR 86 (2018), pp. 259-268
Persistent link: https://www.econbiz.de/10011855325
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Factors affecting online purchase intention of consumers : a comparative approach between China and Uzbekistan
Liu, Dawei; Shi, Miao; Kang, Yuting; Egamberdiev, Nodir; … - In: European journal of international management : EJIM 17 (2022) 1, pp. 114-148
Persistent link: https://www.econbiz.de/10012798036