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Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas; Stenius, Minna - In: Journal of food products marketing : innovations in … 30 (2024) 2, pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
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Smart grocery shopper segments
Atkins, Kelly Green; Kumar, Archana; Kim, Youn-Kyung - In: Journal of international consumer marketing 28 (2016) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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Online and store patronage : a typology of grocery shoppers
Harris, Patricia; Dall'Olmo Riley, Francesca; Riley, Debra - In: International journal of retail & distribution management 45 (2017) 4, pp. 419-445
Persistent link: https://www.econbiz.de/10011640163
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Context-based dynamic pricing with online clustering
Miao, Sentao; Chen, Xi; Chao, Xiuli; Liu, Jiaxin; … - In: Production and operations management : the flagship … 31 (2022) 9, pp. 3559-3575
Persistent link: https://www.econbiz.de/10013419350
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Older shopper types from store image factors
Angell, Robert J.; Megicks, Phil; Memery, Juliet; … - In: Journal of retailing and consumer services 21 (2014) 2, pp. 192-202
Persistent link: https://www.econbiz.de/10010338530
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Geomarketing as an important element of a food retailer's business model : a managerial view
Kita, Pavol; Maciejewski, Grzegorz; Žambochová, Marta; … - In: International journal of management and economics 60 (2024) 1, pp. 46-58
The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-structured interview in 2021. Cluster analysis...
Persistent link: https://www.econbiz.de/10014503201
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A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
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Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev; Vijay, T. Sai; Parsad, Chandan - In: Asian Academy of Management journal : AAMJ 21 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
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Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai; Prashar, Sanjeev; Parsad, Chandan - In: Journal of electronic commerce in organizations : the … 19 (2021) 2, pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
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Consuming rural territories through food : a segmentation analysis based on the food choices of urban specialty stores' customers
Figueiredo, Elisabete; Forte, Teresa; Eusébio, Celeste; … - In: Journal of food products marketing : innovations in … 28 (2022) 8/9, pp. 331-348
Persistent link: https://www.econbiz.de/10013459993