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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.; Burch, Lauren M. - In: Sport management review 19 (2016) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
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Kundenempfehlungen als Marketinginstrument
Helm, Sabrina - 2000
Persistent link: https://www.econbiz.de/10001467555
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Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov; Domazet, Ivana; … - In: Economic analysis : EA 54 (2021) 2, pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
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How do customers digest pictorial ads from a psychological perspective?
Hashem, Tareq N. - In: Global journal of business research : GJBR 10 (2016) 4, pp. 43-54
Persistent link: https://www.econbiz.de/10011645439
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How promoting a family firm image affects customer perception in the age of social media
Zanon, Johanna; Scholl-Grissemann, Ursula; Kallmünzer, … - In: Journal of family business strategy 10 (2019) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10012061016