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~subject:"Communication"
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Consumer Attitudes, Willingnes...
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Communication
Consumer behaviour
83,831
Konsumentenverhalten
80,724
Marketing
31,492
Theorie
11,200
Theory
11,167
Relationship marketing
9,858
Beziehungsmarketing
9,792
Brand management
8,165
Markenführung
8,114
Brand image
6,888
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6,879
Customer satisfaction
5,853
USA
5,808
Marketingmanagement
5,805
Deutschland
5,752
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5,733
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5,732
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5,501
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5,302
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5,298
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5,202
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5,199
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5,145
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5,138
Food Consumption/Nutrition/Food Safety
4,744
Markenartikel
4,612
Brand
4,587
Service quality
4,499
Einzelhandel
4,492
Dienstleistungsqualität
4,430
Retail trade
4,393
Electronic Commerce
4,081
E-commerce
3,796
Werbewirkung
3,773
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3,733
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3,648
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Fill, Chris
7
Berger, Jonah
6
Bruhn, Manfred
6
Dräger, Lena
5
Pfajfar, Damjan
5
Carlander, Anders
4
Daymon, Christine
4
Dellaert, Benedict G. C.
4
Gamble, Amelie
4
Gärling, Tommy
4
Holloway, Immy
4
Holmen, Martin
4
Lamla, Michael
4
Miles, Chris
4
Packard, Grant
4
Pepels, Werner
4
Boenigk, Michael
3
Botzenhardt, Florian
3
Conley, Brian M.
3
Cosgrove, Kenneth M.
3
Eisend, Martin
3
Fang, Hanming
3
Ferdinand, Hans-Michael
3
Kitchen, Philip J.
3
Lees-Marshment, Jennifer
3
Melewar, T. C.
3
Pedemonte, Mathieu
3
Pennings, Joost M. E.
3
Runge, Henrike
3
Schnebelen, Stefanie
3
Sheehan, Daniel
3
Sánchez-Fernández, Juan
3
Unger, Fritz
3
Wansink, Brian
3
Wu, Zenan
3
Antonides, Gerrit
2
Anunciação, Pedro Fernandes
2
Asugman, Gulden
2
Baghi, Ilaria
2
Baldassarre, Fabrizio
2
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3
Springer Fachmedien Wiesbaden
2
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
2
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
FACTUM Conference <3., 2023, Pisa>
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
HAL
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International European Forum on Innovation and System Dynamics in Food Networks
1
International Food Policy Research Institute (IFPRI)
1
International Water Management Institute (IWMI)
1
NWB Verlag
1
National Bureau of Economic Research
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Springer Gabler <Firma>
1
Talpa-Verlag
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Technische Universität Ilmenau
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Universität Dortmund / Referat für Öffentlichkeitsarbeit und Wissenstransfer
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Université Paris-Dauphine
1
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1
VVB LAUFERSWEILER Verlag
1
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1
Vserossijskij Zaočnyj Finansovo-Ėkonomičeskij Institut
1
W. Kohlhammer GmbH
1
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Journal of business research : JBR
24
Journal of advertising research
11
Journal of marketing communications
11
SpringerLink / Bücher
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of retailing and consumer services
7
Basler Schriften zum Marketing
6
European journal of marketing : EJM
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Psychology & marketing
6
The journal of consumer marketing
6
European journal of marketing
5
International journal of hospitality management
5
Research
5
Europäische Kulturen in der Wirtschaftskommunikation
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Consumer Marketing
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing research : JMR
4
Journal of service management
4
Marketing communication : new approaches, technologies, and styles
4
Marketing letters : a journal of research in marketing
4
Qualitative Market Research: An International Journal
4
Asia Pacific journal of marketing and logistics
3
International Journal of Bank Marketing
3
International review on public and non-profit marketing
3
Journal for global business advancement : JGBA
3
Journal of business ethics : JOBE
3
Journal of communication management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Political marketing in the United States
3
Routledge interpretive marketing research
3
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ECONIS (ZBW)
643
Other ZBW resources
32
RePEc
14
BASE
4
EconStor
1
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1
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
2
Consumer self-construal and cross-cultural
marketing
communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
3
Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
Saved in:
4
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
19
(
2016
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
Saved in:
6
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
7
Konsum im multikulturellen Umfeld : eine semiotisch orientierte Analyse der Voraussetzungen kulturübergreifenden Marketings
Werner, Ute
-
1999
Persistent link: https://www.econbiz.de/10001364346
Saved in:
8
Customer experience and integrated
marketing
communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
9
How do customers digest pictorial ads from a psychological perspective?
Hashem, Tareq N.
- In:
Global journal of business research : GJBR
10
(
2016
)
4
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011645439
Saved in:
10
How promoting a family firm image affects customer perception in the age of social media
Zanon, Johanna
;
Scholl-Grissemann, Ursula
;
Kallmünzer, …
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10012061016
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