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Strategic supermarket pricing of private labels and manufacturer brands
Cleary, Rebecca; Chavas, Jean-Paul - In: Empirical economics : a quarterly journal of the … 62 (2022) 6, pp. 2921-2950
Persistent link: https://www.econbiz.de/10013197469
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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
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C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan; Hu, Huaqing; Zhuang, Guomian; Xi, Chenyang - In: Transportation research / E : an international journal 177 (2023), pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
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Consumer search and filtering on online retail platforms
Jiang, Baojun; Zou, Tianxin - In: Journal of marketing research 57 (2020) 5, pp. 900-916
Persistent link: https://www.econbiz.de/10012271987
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Channel integration choices and pricing strategies for competing dual-channel retailers
Wang, Ronghui; Nan, Guofang; Chen, Lin; Li, Minqiang - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2260-2274
Persistent link: https://www.econbiz.de/10013431203
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Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta; Cebollada, Javier - In: Advancing insights on brand management, (pp. 103-118). 2017
Persistent link: https://www.econbiz.de/10011855075
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National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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Quality competition between national and store brands
Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
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Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132