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The service revolution and the transformation of marketing science
Rust, Roland T.; Huang, Ming-hui - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
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Customer Lifetime Value as the 21st Century marketing strategy approach
Rožek, Jan; Karlíček, Miroslav - In: Central European business review : CEBR 3 (2014) 2, pp. 28-35
Persistent link: https://www.econbiz.de/10010408358
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Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin; Zhou, Yong-pin; Li, Jia - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011547747
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008860318
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de; Pomeranz, Ricardo - 2008
Persistent link: https://www.econbiz.de/10003681766
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Profitable Kundenorientierung durch Customer Relationship Management (CRM) : wertvolle Kunden gewinnen, begeistern und dauerhaft binden
Schneider, Willy - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003684405
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition.
Intro -- Managing Customer Experience and Relationships: A Strategic Framework -- Contents -- Foreword: The View from Here -- Preface -- Acknowledgments -- About the Authors -- Part I Principles of Managing Customer Experience and Relationships -- Chapter 1 Evolution of Relationships with...
Persistent link: https://www.econbiz.de/10012683869
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
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Choosing the right customer
Simons, Robert - In: Harvard business review : HBR 92 (2014) 3, pp. 48-55
Persistent link: https://www.econbiz.de/10010339545