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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith; Money, Kevin; Money, Arthur H.; … - 2008
Persistent link: https://www.econbiz.de/10003717541
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Exploring the impact of customer relational benefit on relationship commitment in health service sectors
Weng, Rhay-hung; Huang, Jin-an; Huang, Ching-yuan; … - In: Health care management review : HCM review 35 (2010) 4, pp. 312-323
Persistent link: https://www.econbiz.de/10008668631
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Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin; Money, Arthur H.; Downing, Steve; … - In: The Routledge companion to nonprofit marketing, (pp. 28-48). 2008
Persistent link: https://www.econbiz.de/10003592269
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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
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Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald; Lee, Hyoung Tark - In: Asia Pacific journal of innovation and entrepreneurship … 14 (2020) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10012548981
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika; Boenigk, Silke; Willems, Jurgen - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
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The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna; Flanagan, Frances; Orgad, Shani - In: International journal of nonprofit and voluntary sector … 20 (2015) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10011493295