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~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
~subject:"Theory"
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Consumer behaviour
Markenführung
Social web
Theory
Konsumentenverhalten
79,443
Theorie
9,847
Brand management
9,483
Youth
9,217
Markenartikel
9,145
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9,024
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8,994
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6,286
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5,830
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5,624
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5,484
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5,472
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5,465
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4,904
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4,600
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4,558
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4,548
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4,381
Einzelhandel
4,379
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4,333
Retail trade
4,328
Werbewirkung
3,772
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3,722
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3,583
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3,579
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3,532
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3,474
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3,259
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3,247
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3,218
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Han, Heesup
118
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111
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105
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103
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95
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89
Huber, Frank
87
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83
Lusk, Jayson L.
83
Gierl, Heribert
80
Khare, Arpita
78
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77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
73
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71
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Wansink, Brian
66
Laroche, Michel
65
Agarwal, Sumit
64
Stavins, Joanna
62
Bruwer, Johan
61
Chintagunta, Pradeep K.
60
Paul, Justin
60
Jang, Soocheong
58
Ko, Eunju
58
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Warlop, Luk
54
Rajagopal
52
Hollebeek, Linda D.
51
Krishna, Aradhna
50
Rock, Bram de
50
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National Bureau of Economic Research
522
Springer Fachmedien Wiesbaden
101
OECD
45
American Marketing Association
35
International Energy Agency
30
IGI Global
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Information Resources Management Association
25
Verlag Dr. Kovač
22
Books on Demand GmbH <Norderstedt>
21
Edward Elgar Publishing
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Institut für Demoskopie Allensbach
18
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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7
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7
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7
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7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
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6
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Journal of business research : JBR
2,020
Journal of retailing and consumer services
1,946
International journal of consumer studies
762
International journal of hospitality management
729
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
446
The journal of brand management : an international journal
442
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
394
NBER Working Paper
389
European Journal of Marketing
365
European journal of marketing : EJM
365
Journal of Consumer Marketing
365
Journal of marketing research : JMR
347
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
SpringerLink / Bücher
324
Journal of international consumer marketing
322
Journal of marketing management : MM
317
Journal of travel and tourism marketing
317
Journal of retailing
307
Journal of fashion marketing and management
305
Cogent business & management
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
301
Journal of marketing
301
Journal of marketing communications
301
International journal of retail & distribution management
296
Marketing letters : a journal of research in marketing
296
Tourism management : research, policies, practice
296
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
Journal of consumer behaviour : an international research review
283
Journal of the Academy of Marketing Science
272
Technological forecasting & social change : an international journal
267
International journal of contemporary hospitality management
263
International Journal of Retail & Distribution Management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
81,919
Other ZBW resources
2,914
RePEc
150
BASE
40
EconStor
23
Showing
1
-
10
of
85,046
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
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