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~subject:"Consumer behaviour"
~subject:"Theory"
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Consumer behaviour
Theory
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68
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61
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54
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49
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47
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39
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36
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36
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35
Hyun, Sunghyup Sean
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34
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Association for Consumer Research / North American Conference <2015, New Orleans, La.>
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COVID-19-Consumer Law Research Group
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Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
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1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
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New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
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Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of consumer studies
760
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
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Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
308
Journal of retailing
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Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
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Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Marketing letters : a journal of research in marketing
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of marketing
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Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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Journal of hospitality marketing & management
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Marketing intelligence & planning
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Food policy : economics planning and politics of food and agriculture
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Young consumers : insight and ideas for responsible marketers
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Journal of food products marketing
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ECONIS (ZBW)
49,504
Showing
21
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30
of
49,504
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21
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
22
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
23
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
24
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
25
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
26
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
27
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
28
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
29
Climbing the
brand
ladder : from
fashion
accessory to distinctive country-of-origin
brand
Došen, Đurđana Ozretić
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010504725
Saved in:
30
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
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